Google must have figured out I was perusing sites about rare earths after China recently cut off its supply, both to Japan and to the West. So today, AdSense intuited that I might wish to see a banner ad for this site (a Mongolian rare earth mining venture).
Give them credit: that "Checkmate China!" slogan certainly DOES attract one's attention...
The company's transport lines do that, as well. Can anyone spot which neighboring country they AVOID sending cargo through? Why, it's almost as though they anticipate China might engage in politically-motivated export interruptions, or something . . .
Bright lads. Noticing that China's notorious unreliability as a supplier represents a unique marketing opportunity -- for the competition.
(Image from RareEarthExporters.com)